Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.
But how dramatically does it actually impact your bottom line?
Today, we’ll take a look at five major aspects of web design and how you can improve all of them.
1. Appearance
Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors.
Often, you’ll hear marketing experts (including us) talk about web design in two extremes:
Older websites that look like they were made in 1996
Newer, sleeker websites that adhere to modern web design standards
Many websites fall between those two options, but they represent opposite ends of a spectrum.
It’s possible to have a site somewhere in the middle — one that looks attractive, but maybe it was last updated in 2007.
Regardless of how your site looks, the goal is to have it as current and up-to-date with modern design trends as you can.
Modern web design trends include:
- Responsive design
- Parallax scrolling
- Big, bold fonts
- Eye-catching “hero” images
- Multimedia
Responsive design means using codes on your website that makes it look and function the same, regardless of the device someone uses to access it.
So whether someone comes to your site from a smartphone or a desktop computer, they’ll get a great experience and find the information they want.
Parallax scrolling means overlaying two visual elements on a page and moving them at different speeds as someone scrolls.
Then, when someone looks through a page on your site, they’ll get a cutting-edge visual experience that keeps them engaged and reading.
Big, bold fonts have been in vogue for a few years now. Essentially, the concept refers to using sans-serif typefaces that are easy to read on screens.
That makes your customer experience smoother, and it lets your readers get the most value out of every sentence on your site.
Eye-catching “hero” images are giant, full-width graphics at the top of articles that give you a summarizing visual representation of the text below.
They got the name “hero” because these images champion the article with which they’re associated. They’re great for generating clicks for social media, and they’re ideal introductions to concepts on your site.
Last, multimedia refers to images, videos, interactive, and other visual elements that help break up text and educate your visitors.
Multimedia is fair game for just about any page on your site from a blog post to a 100-page downloadable guide.
Read More: Web design is one of the most important parts of any Internet marketing strategy
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